1. Post consistently and regularly (every couple of days, or every day if you have enough quality content).
  2. Know your audience and what they want. Post content of relevance and interest to your business and intended audience. If you don’t know what your audience wants to hear – ask! Speak to some of your customers and pick their brains.
  3. Mix up your posts. Don’t just post hard-sell advertising and promotion. Go with a variety of awareness raising, advice, interesting facts, general information, profiles, stories, new products, humour, relevant article or meme shares, AND advertising.
  4. Be engaging and enthusiastic. Write posts people want to read. If you’re bored by what you wrote, chances are your audience will be.
  5. Offer advice on an issue, or provide an answer to a common problem in your area of expertise. People will follow you if they know they will learn something that benefits them.
  6. Ensure the tone of your posts matches your business. Remember, your social media posts are a form of advertising; make sure they represent your business as you want it to be seen.
  7. Proofread your posts for spelling and grammatical errors. It doesn’t matter whether writing has anything to do with your business, if your posts are riddled with basic mistakes, people will make judgements about your professionalism.
  8. Use photos to accompany your posts when you can. Visual posts catch the eye.
  9. Facts tell, stories sell. Look for stories you can share about your business, its people, customers, etc. You want to form a relationship with your audience and make a personal connection.
  10. Keep posts simple, short and specific. Don’t use complicated language and explanations when simple ones will do. People tend to scroll social media quickly, so try to keep posts concise and have a separate posts for separate topics, rather than grouping competing information into one.