I was recently speaking with a small business owner in the hospitality industry about using social media as a cheap and effective form of promotion in order to increase customers and profits. Their response was they don’t like Facebook. No worries, I said, don’t have a personal profile but take full advantage of it for […]

Post consistently and regularly (every couple of days, or every day if you have enough quality content). Know your audience and what they want. Post content of relevance and interest to your business and intended audience. If you don’t know what your audience wants to hear – ask! Speak to some of your customers and […]

There is a reason almost every job application – regardless of industry – includes ‘highly developed communication skills’ (or something along those lines) as a key selection criteria: An ability to interact and connect with those around you – be they colleagues, stakeholders, or customers – is essential.

The impact offensive social media comments can have on your real life was highlighted by two Australian cases yesterday. First, racist posts from a WA Liberal candidate from EIGHT YEARS AGO when he was aged 25 surfaced and prompted calls for him to be sacked.

You will always have excuses to justify why you don’t do the things you say you want to in your life. And if you’re happy to believe those excuses because it’s comfortable and gets you through the day, that’s totally fine. Complacency is ok if you’re happy with it.

If you wouldn’t be comfortable with your employer or prospective boss reading your Facebook post, seeing it published in a newspaper, or saying it to your grandmother, do not post it. Regardless of your privacy settings, you should always consider anything you post on social media as being public. Screen shots of your words can […]

We all know them, you may even be one of them: The people whose go-to communication style is passive aggressive. The people who say yes when they want to say no; who give backhanded compliments, or are sarcastic and critical about others behind their backs, but won’t say anything to the person’s face. People who […]

‘I was wrong’ and ‘I’m sorry’ are two of the most powerful phrases in your vocabulary. Admitting your errors and apologising for poor behaviour is not always easy. It involves humility, self-awareness, resilience and strength. But putting your hand up and acknowledging your mistakes goes a long way to building trust in relationships and demonstrating […]